Semrush was already the most comprehensive SEO platform on the market before AI became the industry’s primary talking point. Its keyword database, competitor intelligence, site audit capabilities, and backlink analysis tools are trusted by agencies and in-house teams at companies of every size. The AI additions in 2024-2025 extend an already strong product rather than defining it — which is both a compliment to the existing platform and appropriate context for evaluating the new features.
ContentShake AI
ContentShake is Semrush’s AI content generation tool, designed specifically for SEO use. Unlike generic AI writers, it uses Semrush’s keyword and SERP data to shape the structure, headings, and content of articles around what is actually ranking for the target queries. In practice, the first drafts require significant editing — but the SEO-informed structure is genuinely useful as a starting framework.
AI Virtual Assistant
The AI virtual assistant embedded across the Semrush interface allows natural language queries against your own data: “Which of my pages dropped traffic in the last 30 days?” or “What are my three largest content gaps versus competitor X?” These queries previously required manual investigation through multiple reports.
Semrush AI Review 2026: The Best SEO Tool Just Got Smarter
Semrush is now the most powerful AI-enhanced SEO platform available. For content teams and SEO agencies, the AI writing and research features are genuinely useful additions to an already indispensable toolset.
